Ne hladu

About

Ne hladu is a nutrition therapy center founded by professionals with education from top medical universities in the Czech Republic. Every month, their website is visited by more than 6000 people, but the conversion rate has consistently hovered around 0,8%. Through in-depth user interviews, we identified key pain points and reworked the website’s information architecture. We also designed a new user interface (UI) to enhance the website’s visual appeal and functionality. These improvements significantly boosted the user experience, increasing conversion rates by 80%.

My Role

UX/UI Designer

Duration

Sep 2023 — Jan 2024

Challenges

• Ensure consistent design across various communication channels
• Increase the website’s conversion rate to make the most of the 6k monthly visitors
• Clearly convey the expertise and qualifications of the center
• Make it easier for users to find information on the website
• Designing a clean and intuitive user interface

Results

• Established a unified design language across different communication channels
• Increased conversion rates on user interviews by 80%
• Integrated Design Thinking methodologies to enhance collaboration
• Conducted user research to uncover and address key pain points
• Identified that the website's main issue was its information architecture, which was then redesigned for better usability